SearchCap: Google Posts live, Google purges medical records & search pics


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/zAhoolECGq0/searchcap-google-posts-live-google-purges-medical-records-search-pics-277780

How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday


Posted by randfishDoes Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about hidden text, hidden text of several kinds. I really don’t mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword stuffing from the ’90s and early 2000s. I’m talking about what we do with CSS and JavaScript with overlays and with folders inside a page, that kind of hidden text. It’s become very popular in modern web design to basically use CSS or to use JavaScript to load text after a user has taken some ac
http://tracking.feedpress.it/link/9375/5992238

Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument


Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/nnRovg280RY/oskar-fischinger-google-doodle-honoring-filmmaker-visual-artist-doubles-musical-instrument-277649

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]


Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation of Google Analytics will provide all the insight you could require. Because of this, Google Analytics is rarely used to its full potential. When it comes to deeper insights — analyzing the ROI of top-of-funnel marketing activities, the impact of content engagement on raw business KPIs, or the behavior of certain subsets of your audience, for example — many will overlook the ease with which these can be measured. All it takes is a little investment in your tracking setup and a careful consideration of what insight would be most valuable. I
http://tracking.feedpress.it/link/9375/6014744

Early performance results from Google’s update to close variants


Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/wmS1utHUHg0/early-performance-results-googles-update-close-variants-277214

How to Build SEO Strategies Effectively (and Make Them Last)


Posted by Bill.Sebald”Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms. strat·e·gyˈstradəjē/ – A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.- A plan of action or policy designed to achieve an overall aim.- The art and science of planning and marshaling resources for their most efficient and effective use.Source These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. Let’s be hones
http://tracking.feedpress.it/link/9375/6020751

5 must-do technical SEO audit items in 2017


Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Zf9E68h_UiQ/5-must-technical-seo-audits-validations-2017-273207

How to Target Multiple Keywords with One Page – Next Level


Posted by BrianChilds Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the Moz Training Bootcamps, you’ll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is: Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get this cat?
http://tracking.feedpress.it/link/9375/6027165

Why one e-commerce company is going all-in on AMP (Hint: conversions)


Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/7M6IeraX188/amp-ecommerce-case-study-event-ticket-center-277444

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday


Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about when and how to use Domain Authority and Page Authority and link count metrics. So many of you have written to us at Moz over the years and certainly I go to lots of conferences and events and speak to folks who are like, “Well, I’ve been measuring my link building activity with DA,” or, “Hey, I got a high DA link,” and I want to confirm when is it the right time to be using something like DA or PA or a
http://tracking.feedpress.it/link/9375/6033615