Optimizing Sites for Featured Snippets with Q&A Content [Case Study]


Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have such broad search intents, it’s in the search engine’s best interest to try and answer questions directly in SERPs. That is the intent of featured snippets. If a search engine is able to answer a user’s query without them leaving the results page, they believe that delivers the best result. And the proliferation of featured snippets is only beginning. According to Search Engine Land, 19.45% of queries will display rich answers (a form of featured snippets) in Google. A search for “what is orthodontics” in an incognito Google Chrome window
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This Is What They Search For: The Most Popular US Industries & Traffic Shares


Posted by Alex-TAfter storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains. The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the data I went over myself. For those of you wondering whether it’s worth it to read this article in its entirety, below are the key findings: Google, Facebook, YouTube, Yahoo, and Amazon own 32.34% of the total US traffic market. These five online giants decide which sites we’re going to visit next and what ads we see. The top five industries in the US are Internet
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The Unspoken Reality of Net Neutrality


Posted by rjonesx.It’s not very often that Moz as a company openly advocates for a particular political position. While we’ve always supported our employees’ choices to be vocal about the issues for which they’re passionate and have done our best to live by the TAGFEE values (as imperfect as that attempt may be), we have rarely directed the attention of our customers or our readers toward a particular end. Today, we break with that tradition to join hands with countless organizations across the web in a Day of Action in support of net neutrality. Net neutrality is a fairly simple principle: that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites. At face value, net neutrality seems to affirm the basic principles of free speech which most of us hold dear. If the FCC moves forward in retracting policies that protect the Internet in the interest of the public good, it i
http://tracking.feedpress.it/link/9375/6209176

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/gE2eyyXYtoQ/study-impact-google-removing-right-side-ads-2-million-searches-279353

How “Message Match” Can Lift Conversion Rates by 212.74% [Case Study]


Posted by bsmarketerGoogle offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the big picture. Then it’s a fairly straightforward process of: Figuring out who your customers are What they want And how they want it That way, you can align all of the critical variables (thereby making your “messages match”) in order to improve their experience. Which, if done correctly, should also improve your bottom line; in the end, our client saw a 69.39% cost per conversion decrease with a 212.74% conversion rate lift.Here’s how you can do the same. How AdWords pricing worksAdWords is an auction. Kinda, sorta. It’s an auction-based system where (
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SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/r2Y-klwyP28/searchcap-google-search-analytics-jobs-google-adwords-ctr-analysis-retargeting-tips-279388

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018


Posted by SarahBirdI have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you’ll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board. This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company nine month
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It’s time to embrace new strategies for apparel: Broadening tactics through user intent


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/BNwwZJ60ooM/time-embrace-new-strategies-apparel-broadening-tactics-user-intent-2-279265

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday


Posted by randfishIf you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag. Before we do that, I think it pays to talk about what a canonical URL is, because a canonical URL doesn’t just refer to a page upon which we are targeting or using the rel=canonical tag. Canonicalization has been around, in fact, much longer than the rel=canonical tag itself, which came out in 2009, and there are a bunch of different things that a canonical URL means. What is a “canonical” URL?So first off, what we’r
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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/1lg7PBUEKtc/marshall-mcluhan-google-doodle-pays-tribute-medium-message-media-theorist-279396