The newest addition to the marketing mix’s Ps: Proximity


Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. The post The newest addition to the marketing mix s Ps: Proximity appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/id2DspblPso/newest-addition-marketing-mix-proximity-272062

Search in Pics: Google silence box, a noodle cafe & rusty Googlebot


Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. The post Paid search analytics: What treasures are hiding in your data? appeared… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/i61eSD4TiOY/search-pics-google-silence-box-noodle-cafe-rusty-googlebot-272309

Paid search analytics: What treasures are hiding in your data?


Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. The post Paid search analytics: What treasures are hiding in your data? appeared… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/YLuATTjbEqs/paid-search-analytics-whats-hiding-data-271786

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday


Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, Minimum Viable SEO. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time, what I want to try and do is provide a path for you of “do this if you have no other time in the week to do your SEO.” So let’s say here’s my calendar. It’s February,
http://tracking.feedpress.it/link/9375/5598121

SearchCap: Baidu AMP, paid search bids & Google Maps ads


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Baidu AMP, paid search bids & Google Maps ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/nqVMEizS8Yk/searchcap-baidu-amp-paid-search-bids-google-maps-ads-272271

How’s your customer data? Learn how to keep it fresh and accurate


Ask any marketer what shape their customer data is in and chances are good you’ll hear: poor. In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/yDf9CV1f6R0/shape-data-new-strategies-keep-contact-data-fresh-accurate-272266

What Shape Is Your Data In? New strategies to keep contact data fresh and accurate


Ask any marketer what shape their customer data is in and chances are good you’ll hear: poor. In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/yDf9CV1f6R0/shape-data-new-strategies-keep-contact-data-fresh-accurate-272266

Baidu becomes Google’s biggest ally in mobile page speed


Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/ZEU3rQXnEO0/baidu-becomes-googles-biggest-ally-mobile-page-speed-271275

How to decide ‘Should I bid?’


Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. The post How to decide Should I bid? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/vqIQXtTSS6A/how-to-decide-should-i-bid-271757