Your Daily SEO Fix: Link Building & Ranking Zero


Posted by FeliciaCrawfordLast week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research. This time around, we’re using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you’d like to follow along… Open OSE in a new tab! If you’re a Moz Pro subscriber, crack open your campaigns and settle in. If you’d like to see what all the fuss is about without committing, you can dip your toes in with a free 30-day trial. And now that that’s out of the way, let’s get started! Fix #1: Link building & brand building via unlinked mentions “Moz” is an SEO software company, yes, but it’s also Morissey’s nickname and short for “Mozambique.” All three of those things get mentioned a
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