Structuring URLs for Easy Data Gathering and Maximum Efficiency


Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?Not being able to easily answer that question — and others like it — is costing you thousands every year.Let’s jump back a stepEvery online business, whether it’s a property portal or an e-commerce store, will likely have spent hours and hours agonizing over decisions about how their website should look, feel, and be constructed.The biggest decision is usually this: What will we build our website with? And from there, there are hundreds of decisions, all the way down to what categories should we have on our blog?Each of these decisions will generate future cost
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