IAB: Paid search was 48 percent of total digital spend in 2016


Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/RVbBdeLEnVw/iab-sem-48-percent-total-digital-spend-2016-273953

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