Google expands offline attribution and launches in-store sales measurement


Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/XvtH9sxQg-w/google-expands-offline-attribution-launches-store-sales-measurement-275621

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?


Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/xh1m6bB14Hc/mobile-marketing-vs-store-sales-help-whats-correlation-275779

It’s Here: The Finalized MozCon 2017 Agenda


Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It’s not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that’s saying a lot, but once you’ve perused the speakers’ lineup, we’re sure you’ll agree. MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business. As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon. Also, this year we’ll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.You will, however, need a ticket to attend the event, so you might want to take care of that sooner rathe
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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/BkPa-Fif3Tc/searchcap-adwords-dashboards-new-google-hotel-reviews-featured-snippets-report-275769

Google will automatically convert display ads to AMP, test AMP landing pages for Search


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/l8c_0Bh940o/google-amp-display-ads-search-landing-pages-275645

Let’s Give It Up for the Community Speakers of MozCon 2017!


Posted by ronell-smithWhew! That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let’s just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We’ve written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.) After all, we want everyone to walk away from MozCon feeling as though the event was a benefit. In general, during the final stages of the process, we’re looking for/at three elements with regards to the submission alone: Strength of the pitch (e.g., value, relevance to the
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The big SMX Advanced preview


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/X9mtUQreiQg/big-smx-advanced-preview-2-275658

How to Rank in Google Image Search – Whiteboard Friday


Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat all things image SEO, so SEO for photos, for visuals, for graphics, and talk a little bit about how you rank, not just in Google Image Search, but also in Google in the Image Pack. Image SEO basics:Look, there are a couple of things that we should discuss before we even get into that. First off, many folks are asking… 1. “Is it still even worthwhile to do Image Search SEO?”You might recall that in years past, when you clicked on an image in
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SearchCap: Google AdWords AMP, in-market audiences & Google black test


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/KSDOItKoOII/searchcap-google-adwords-amp-market-audiences-google-black-test-275666