Faster Sites: Beyond PageSpeed Insights


Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to Achieve 100/100 with the Google Page Speed Test Tool. For small sites on common CMSes (think WordPress), this can be accomplished. If that’s you, PageSpeed Insights is a great place to start. For most sites, a perfect score isn’t realistic. So where do we start? That’s what this post is about. I want to make three points: Latency can hurt load times more than bandwidth PageSpeed Insights scores shouldn’t be taken at face value Improvement starts with measurement, goal setting, and prioritization I’m writing with SEO practitioners in
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