How to Rank in Google Image Search – Whiteboard Friday


Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat all things image SEO, so SEO for photos, for visuals, for graphics, and talk a little bit about how you rank, not just in Google Image Search, but also in Google in the Image Pack. Image SEO basics:Look, there are a couple of things that we should discuss before we even get into that. First off, many folks are asking… 1. “Is it still even worthwhile to do Image Search SEO?”You might recall that in years past, when you clicked on an image in
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