Should SEOs Care About Internal Links? – Whiteboard Friday


Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about internal links and internal link structures. Now, it is not the most exciting thing in the SEO world, but it’s something that you have to get right and getting it wrong can actually cause lots of problems. Attributes of internal links So let’s start by talking about some of the things that are true about internal links. Internal links, when I say that phrase, what I mean is a link that exists on a website, let’s say ABC.com here, that is linki
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