SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/e7v-wuOojcs/searchcap-google-adwords-editor-danny-sullivan-podcast-conversions-278264

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Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’


Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Cbv7HJky1bE/victor-hugo-google-doodle-marks-publication-novelists-classic-novel-les-miserables-278208

LISTEN: Danny Sullivan reflects on 21 years covering the search industry


Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/YX5Qgr42KEs/listen-danny-sullivan-reflects-21-years-covering-search-industry-278198

A winning process yields winning results: Conversion optimization tips from SMX Advanced


Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/_4zpPEY7UFk/winning-process-yields-winning-results-conversion-optimization-tips-smx-advanced-278022

AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts


See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor s new custom rules let you quickly see what s missing in your accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/rUiNmbUt-e0/adwords-editors-new-custom-rules-let-quickly-see-whats-missing-accounts-278207

Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room


In this week s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/tJb3b8Udv4A/search-pics-old-google-trailer-google-dance-tokyo-shirt-really-clean-google-server-room-278213

How Content Can Succeed By Making Enemies – Whiteboard Friday


Posted by randfishGetting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to chat about something a little interesting — how content can succeed by making enemies. I know you’re thinking to yourself, “Wait a minute, I thought my job was to make friends with my content.” Yes, and one of the best ways to make close friends is to make enemies too. So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of all kinds tend to do really well when they get people on the
http://tracking.feedpress.it/link/9375/6121445

SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/a7iyWgjDrp4/searchcap-canada-censors-google-voice-search-seo-eu-antitrust-278191

PaveAI unveils AI-powered platform to turn Google Analytics into actions


Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/t1ei3JACeYc/paveai-unveils-ai-powered-platform-turn-google-analytics-actions-278120

Featured snippets: Optimization tips & how to ID candidate snippets


Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/SnPqAm8wTl8/featured-snippets-optimization-tips-id-candidate-snippets-277114