Grow Customer Lifetime Value with People-Based Search Marketing


It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/njXNnrB0-DQ/grow-customer-lifetime-value-people-based-search-marketing-276477

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