Paint by Numbers: Using Data to Produce Great Content


Posted by rjonesx.It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer’s block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words Numbers. Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer’s block would be like trying to stop a headache with a brick. It’s adding insult to injury. Wh
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