Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday


Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples:So I’ll give you a bunch of examples just to set the stage for this. Let’s say I’m a hotel operator in Edinburgh, and I run one individual hotel, maybe a boutique hotel, and I want to rank for “best hotels in Edinburgh.” But that is nearly impossible, because if you look at the front page of results, all the folks there are comparati
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