Realigning Your SEO Strategy When Business Needs Change


Posted by RoyhWorking as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that this traffic will help your brand grow? In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs.1. Align your SEO strategy with the business strategySimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise audience.This meant that, instead of targeting a broad audience, the goal is now a specific audience — complete with higher competition and l
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