Google AdWords doubles the number of Sitelinks on search ads


With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads. The post Google AdWords doubles the number of Sitelinks on search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Mn68SK7bNlk/google-adwords-doubles-number-sitelinks-search-ads-281397

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Search in Pics: Android Oreo statue, Google Dance Tokyo & razor scooters


In this week s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dance Tokyo t-shirts: Source: Twitter The new Android Oreo statue at… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/qGuC-jO82N4/search-pics-android-oreo-statue-google-dance-tokyo-razor-scooters-281390

How to Determine if a Page Is “Low Quality” in Google’s Eyes – Whiteboard Friday


Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to figure out if Google thinks a page on a website is potentially low quality and if that could lead us to some optimization options. So as we’ve talked about previously here on Whiteboard Friday, and I’m sure many of you have been following along with experiments that Britney Muller from Moz has been conducting about removing low-quality pages, you saw Roy Hinkis from SimilarWeb talk about how they had re
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Google rolls out previously announced ‘Landing Pages’ mobile assessment tool


Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/E_HviBMOXhg/google-rolls-previously-announced-landing-pages-mobile-assessment-tool-281356

Proof that no ranking boost for responsive sites exists in 2017


There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier. The post Proof that no ranking boost for responsive sites exists in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/vqjBiY8KhlY/proof-no-ranking-boost-responsive-sites-exists-2017-278886

Google local question-and-answer feature now live in search for all mobile browsers


Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet. The post Will iOS 11 help solve Google s AMP (Accelerated Mobile Pages) URL problems? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/YMWjfirmk18/google-local-question-answer-feature-now-live-search-mobile-browsers-281311

Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?


Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet. The post Will iOS 11 help solve Google s AMP (Accelerated Mobile Pages) URL problems? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/asohVk58yGo/will-ios-11-help-solve-googles-amp-accelerated-mobile-pages-url-problems-281287

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing


Posted by SimonPensonPreface This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. My view is that voice is not just an add-on, but an entirely new way of interacting with the machines that add value to our lives. It is the next big era of computing. Brands and agencies alike need to be at the forefront of that revolution. For my part, that begins with investing in the creation of a voice team. Let me explain just how we plan to do that, and why it’s being actioned earlier than many will think necessary…. Jump to a section:Why is voice so important?When is it coming in a big way?Who are the big players?Where do voice assistants get their data from?How do I shape my strategy and tactics to get involved?What skill sets do I need in a “voice
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