SearchCap: Google Instant dies, AdWords call bids & Google legal issues


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Instant dies, AdWords call bids & Google legal issues appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Luwde1rmhis/searchcap-google-instant-dies-adwords-call-bids-google-legal-issues-279751

3 reasons SEO belongs at the beginning of a project, not the end


Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/drRF7F_YLZs/3-reasons-seo-belongs-beginning-project-not-end-278905

Google intros new call bid adjustments in AdWords


Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/Cr_NiZQ_fS4/google-adwords-call-bid-adjustments-279693

How to test (and perfect) nearly everything in PPC


Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/4lI8hfeL0ho/test-perfect-nearly-everything-ppc-276587

The Lazy Writer’s Guide to 30-Minute Keyword Research


Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re asking still blows my mind! Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level. Why keyword research is essential [Case Study]My previous company, Pryde Marketing, was not founded on out-of-this-world high-quality content. It was founded on leveraging online data strategically for private medical practices. When we were hired to do keyword research for an MRI company, we discovered that hundreds of people a month were searching “open vs closed mri” but no one was providing any good answe
http://tracking.feedpress.it/link/9375/6329285

Google fighting local battles over global control of its index in Canada, France


Regulators and courts seek to assert authority over global search results rather than limit decisions to their own countries. The post Google fighting local battles over global control of its index in Canada, France appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/6lpUvayyQ48/google-fighting-local-battles-global-control-index-canada-france-279630

SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/psiMi81_M98/searchcap-google-autoplay-videos-sos-alerts-sitelinks-update-goog-earnings-279625

Google officially changes Sitelinks design to carousel format


After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search results. The post Google officially changes Sitelinks design to carousel format appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/7zHRsXoVq-o/google-officially-changes-sitelinks-design-carousel-format-279615

A Beginner’s Guide to Marketing Automation


Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. But there are also a lot of misunderstandings about what marketing automation is and isn’t. Let’s try to get a better understanding of what marketing automation is and how it can potentially help a business. What is marketing automation? Marketing automation is the use of software to deliver personalized messages to customers and leads. The software allows you to create a dynamic series of messages to send to your contacts. The message a person receives is decided by factors you specify, like what their spending habits are, where they are
http://tracking.feedpress.it/link/9375/6320498