SEO for Copywriters: Tips on Measuring SEO Impact – Next Level


Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it’s published. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of articles or the writers creating those articles. Let’s start with some definitions. What is SEO content?Search engine optimized content is the strategic process of researching and writing website copy with the goal of maximizing its impact in the SERPs. This requires having a keyword strategy, the ability to conduct competitive analyses, and knowledge of current ranking factors. If you’re a copywri
http://tracking.feedpress.it/link/9375/6250734

Search in Pics: Google future London office, teaBOT & interesting ceiling


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/LvHtXLikAFY/search-pics-google-future-london-office-teabot-interesting-ceiling-279419

Fighting Review Spam: The Complete Guide for the Local Enterprise


Posted by MiriamEllisIt’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the reality of reviews’ substantial impact on modern consumer behavior, competitive businesses must now prepare themselves to manage the facts of fraudulent sentiment. Equip your team and clients with this article, which will cover every aspect of review spam and includes a handy list for reporting fake reviews to major platforms. What is review spam? A false review is one that misrepresents either the relationship of the reviewer to the business, misrepresents the nature of the interaction the reviewer had with the business, or breaks a guideli
http://tracking.feedpress.it/link/9375/6260337

“SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics


Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself. But is it actually true?To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work wi
http://tracking.feedpress.it/link/9375/6268886

YouTube using Redirect Method technology to fight terrorist video content in search results


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/d6K8EaP4g3g/youtube-using-redirect-method-technology-fight-terrorist-video-content-search-results-279428

Is the New, Most Powerful Ranking Factor “Searcher Task Accomplishment?” – Whiteboard Friday


Posted by randfishMove over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re chatting about a new Google ranking factor. Now, I want to be clear. This is not something that’s directly in Google’s algorithm for sure. It’s just that they’re measuring a lot of things that lead us to this conclusion. This is essentially what Google is optimizing toward with all of their ranking signals, and therefore it’s what SEOs nowadays have to t
http://tracking.feedpress.it/link/9375/6287061

How to navigate the somewhat rocky transition to expanded text ads


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/hKqmyaakeV8/navigate-somewhat-rocky-transition-expanded-text-ads-275925

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/asjDtTWWNF8/bing-revenue-growth-microsoft-earnings-q4-2017-279424

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads


Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/2qDI1Omh7Es/searchcap-youtube-redirects-bing-search-ad-growth-expanded-text-ads-279474