Faster Sites: Beyond PageSpeed Insights


Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How to Achieve 100/100 with the Google Page Speed Test Tool. For small sites on common CMSes (think WordPress), this can be accomplished. If that’s you, PageSpeed Insights is a great place to start. For most sites, a perfect score isn’t realistic. So where do we start? That’s what this post is about. I want to make three points: Latency can hurt load times more than bandwidth PageSpeed Insights scores shouldn’t be taken at face value Improvement starts with measurement, goal setting, and prioritization I’m writing with SEO practitioners in
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New RLSA Strategies for Search Marketers


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/CU4TXvzr7Ik/new-rlsa-strategies-search-marketers-2-275675

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]


Posted by JoyHawkinsRecently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz readers a sample of 5 pages from the manual outlining some best practices. What you need to know about duplicate GMB listingsBefore you start, you need to find out if the listing is verified. If the listing has an “own this business” or “claim this business” option, it is not currently verified. If missing that label, it means it is verified — there is nothing you can do until you get ownership or have it unverified (if you’re the one who owns it in GMB). This should be your first step before you proceed with anything below. Storefronts Do the addresses on the two listings match? If the unverified duplicate has the same address as the verified listing,
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AdWords gets Google Optimize & Google Surveys 360 integrations


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/NQveoJ_j04Y/google-optimize-surveys-adwords-integrations-275671

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]


Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. [Part one] Freshly foraged keywords on sourdough to power your campaign I’ve got intel on some really tasty keywords; did you know you can scoop these up like wild porcini mushrooms using your website categories? The trick is to find the keywords that you can use to make a lovely risotto, and discard the ones that taste nasty. The overabundance of keywords has become a bit
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The consumer decision journey in the increasingly complex search retail marketplace


Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/9MQ3K7avrcs/consumer-decision-journey-increasingly-complex-search-retail-marketplace-275286

Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday


Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about blog post ideas, how to have great ones, how to make sure that the topics that you’re covering on your blog actually accomplish the goals that you want, and how to not run out of ideas as well. The goals of your blogSo let’s start with the goals of a blog and then what an individual post needs to do, and then I’ll walk you through kind of six formats for coming up with great ideas for what to blog about. But generally speaking, you have created a blog, either on your company’s webs
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Location Data + Reviews: The 1–2 Punch of Local SEO


Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review). Yes, our local SEO industry knows that my dad and your nephew need to find accurate NAP on local business listings to actually find and get to business locations. This is what makes our historic focus on citation data management totally reasonable. But reviews are what help a business to be chosen. Phil Rozek kindly highlighted a comment of mine as being among the most insightful on the Local Search Ranking Factors 2017 survey: “If I could drive home one topic in 2017 for local business owners, it would surround everything relating to reviews. This would include rating, consumer sentiment, velocity, authe
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Lessons from 1,000 Voice Searches (on Google Home)


Posted by Dr-PeteIt’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers. For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On desktop, you’d see a Featured Snippet like the following: Given that you’re trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask Google Home: “Ok, Google — What do hedgehogs eat?” and hear the following: Google Home leads with the attribution to Ark Wildlife (since a voice answer has no direct link), and then repeats a short version of the desktop snippet. The connection between the two answers is, I hope, obvious. Anecdotally, this is a pattern we see often on Google Home, but
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Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content


Posted by rjonesx.Alright, so here’s the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of user-created content are tags, found everywhere from e-commerce sites to blogs. Webmasters can leverage tags to power site search, create taxonomies and categories of products for browsing, and to provide rich descriptions of site content. This is a logical and practical approach, but can cause intractable SEO problems if left unchecked. For mega-sites, manually moderating millions of user-submitted tags can be cumbersome (if not wholly impossible). Leaving tags unchecked, though
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