SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO


Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google & Walmart, Yandex s Korolyov & Local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/WdJ4A-X8qeA/searchcap-google-walmart-yandexs-korolyov-local-seo-281264

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With so many choices, which SEO tool is right for you?


MarTech Today s Enterprise SEO Platforms: A Marketer’s Guide examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends,… Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/W6bL9nXGwg8/many-choices-seo-tool-right-281144

4 local SEO tips for restaurants


While general SEO wisdom is applicable if you’re running a restaurant website, contributor Dave Davies digs into the details of the options available especially for this business category. The post 4 local SEO tips for restaurants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/w_uLVDtohgk/4-local-seo-tips-restaurants-280856

Yandex upgrades search algorithm to better understand user searches


Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline. The post Yandex upgrades search algorithm to better understand user searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/3OyloItsDas/yandex-upgrades-search-algorithm-korolyov-better-understand-user-searches-281222

How to Optimize for Google’s Featured Snippets to Build More Traffic


Posted by AnnSmartyHave you noticed it’s getting harder and harder to build referral traffic from Google?And it’s not just that the competition has got tougher (which it certainly has!).It’s also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to.How do you adapt? This article teaches you to optimize your content to one of Google’s more recent changes: featured snippets.What are featured snippets?Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results. Here are two studies confirming the claim:Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with reve
http://tracking.feedpress.it/link/9375/6565820

Google announces AMP speed and viewability enhancements for ads


Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: How to choose the perfect domain, website load time tips & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/bkRwv4Ysvm0/google-announces-amp-speed-viewability-enhancements-ads-281182

SearchCap: How to choose the perfect domain, website load time tips & more


Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: How to choose the perfect domain, website load time tips & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/blCL5QosNMs/searchcap-choose-perfect-domain-website-load-time-tips-281188

Report: 57% of traffic now from smartphones and tablets


BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time. The post Report: 57% of traffic now from smartphones and tablets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/KBLeAXF4_Q4/report-57-percent-traffic-now-smartphones-tablets-281150

Google making renewed effort to help news publishers drive more subscriptions


When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. The post 10 tips for choosing the perfect domain appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
http://feeds.searchengineland.com/~r/searchengineland/~3/98jn8AgGIc8/google-making-renewed-effort-help-news-publishers-drive-subscriptions-280951